Walmart Touchdown Drone Day
When Walmart launched a pilot version of its drone delivery service in Farmington, Arkansas, they asked us to create an experience to drive sign ups and engage the community.
We decided to tap into Razorback pride, partnering with the University of Arkansas football team to create the Touchdown Drone Day Sweepstakes. During a home game on 11/26/21, every time the Razorbacks scored, a drone promptly 'touched down' at the home of a lucky fan, delivering a special gift box.
Case Study
Pregame Hype
Door hangers were left at delivery-eligible homes all over town, while in-store flyers at a local Walmart display booth encouraged sign-ups. To amplify the effort, geo-targeted ads ran on Facebook, Instagram, and Nextdoor, ensuring local residents knew about the promotion.
When the Hogs score up the hill, you can score at home in Farmington! 🏈 Enter the Walmart Touchdown Drone Day Sweepstakes & you could be one of the lucky locals to win a drone-delivered prize right to your home. Every Razorbacks TD against Mizzou is a chance you could score a game jersey. Wooo Pig Sooie!
Postgame Hype
After converting 21% of delivery-eligible customers, we created drone delivery ads to run during cold and flu season.
👋 Hey, neighbors! Walmart Drone Delivery has taken off in Farmington! Don't miss out on the new delivery service available only in your neck of the woods.
Campaign Results
75k Impressions
21% conversion of delivery-eligible customers
And of course a 100% happy customers!
Press
Agency: Deutsch La | ECD: Doris Chung | AD: Elmar van der Watt | Copywriter: Justin Reagan