Sienna x Kylie Kelce
The minivan doesn’t have a product problem. It has a perception problem. Parents love them, they just don’t want to be seen in them. So when America’s coolest mom, Kylie Kelce, made a very uncool announcement, we saw our moment.
If we could get Kylie Kelce to join the Minivan Mom Club, her 6.5 million followers might finally see what parents already know: minivans are actually awesome!
If we could get Kylie Kelce to join the Minivan Mom Club, her 6.5 million followers might finally see what parents already know: minivans are actually awesome!
Case Study
Minivan Mom Club
Our collab got a ton of love on social media and in the press. One fan even said it should’ve been a Super Bowl commercial. (Thanks @adhd_with_drjen, we agree!)
Check out Toyota's most-viewed reel EVER!
Check out Toyota's most-viewed reel EVER!
Results
11.8M Views
500K+ Engagements
58K+ Clicks
$5M in Earned Media
5,200 new followers across Toyota's Instagram and TikTok
And a 35% increase in Toyota Sienna sale
500K+ Engagements
58K+ Clicks
$5M in Earned Media
5,200 new followers across Toyota's Instagram and TikTok
And a 35% increase in Toyota Sienna sale
Press
