Rael Cycle House
A Reality TV Show
Rael asked us to come up with a concept to highlight their new line of products that helps with the female menstrual cycle. We pitched them Rael Cycle House, a new reality TV show that would live on TikTok and highlight the different phases of the menstrual cycle as characters in a reality TV show.
We created a teaser to get viewers excited about what's to come. Four episodes followed after, each focusing on a specific phase/character of the menstrual cycle and of course we had to include a look at behind the scenes.
Teaser
Menstrual Phase - Episode 01
Ovulation Phase - Episode 02
Follicular Phase - Episode 03
Luteal Phase - Episode 04
Behind The Scenes