#UncensorYourHealth
By Ladywell
On social media, women’s health terms are censored for being “too sexual.” Words like menopause, menstruation, and hormones. This censorship is blocking vital information and life-changing products from the people who need them most.
So we outsmarted the system with a campaign only humans can read. Using typoglycemia, we scrambled banned words just enough to fool algorithms, not people. Then we made it open-source, so every femtech brand can fight censorship too!
Case Study
Social Media
We kicked off our campaign with display ads that hid censored words in plain sight. Legible to humans but invisible to bots.


The Censorship Scrambler
Next, we launched uncensoryourhealth.com, a first of it's kind website to feature a censorship scrambler that makes women’s health ads truly uncensorable.

Social Buzz

Agency: Saatchi LA | CCO. Elaine Cox | ECD. Chris Pierantozzi | CD. Annie Elliot | Sr. AD. Elmar Van der Watt | CW. Krystal Rountree