I lead and art directed the John Wick 3: Parabellum Home Ent campaign,
the campaign started during the major shootings around the US.
‍
The John Wick franchise is very much known for its violence and killing. I had to
come up with a creative strategy to market the home entertainment campaign
without showing all the violence and killing.
‍
I did this by making the campaign more playful and focusing more on the
characters themselves whilst including some hand to hand combat.