AT&T collaborates with spokeswoman, Lily to share the power of our 5G network. We where tasked with coming up with scripts for a social campaign, each script needed to answer different questions that an AT&T customers might have regarding 5G.

We started by looking at the multiple benefits of 5G and answering questions the customer might have. The question is shown on screen and the answer is then visually answered by Lily, with the social landscape being mostly a sound off environment we had to make sure the gestures by Lily answered the question.

We created :15 spots which we then had to cut down to :6 and :3 spots.